News & Events

AAL APPOINTS NEW COMMERCIAL MANAGER FOR CANADA

In a move that underscores AAL’s long standing presence and commitment to the Canadian market and further boosts its support of a growing project customer-base in the region, the global operator has appointed Marc Schutzbier as Commercial Manager of its Canada operations. Marc is a highly respected shipping professional with over eleven years international and local market experience working for one of the world’s leading project forwarders, Deugro.  Marc will be based in AAL’s Calgary office.

Felix Schoeller, General Manager with AAL and responsible for the carrier’s Canadian operations for the last four years commented, ‘Marc has a great deal of commercial expertise and a deep understanding of the Canadian and wider North American heavy-lift project markets and what it takes to meet the needs of our local customers. He brings with him great passion and will help to drive forward our ambitious business development strategy for the region.

Marc himself concluded, ‘AAL has impressive and well-established resources already serving the North American market – a significant fleet of highly flexible MPP vessels, a multiple award-winning operations and commercial team with heavy-lift project credentials second to none. And, most importantly, a proven track record and the respect of the local shipping community, which is not an easy thing to build in such challenging market conditions. 

‘As the project market once again develops momentum, we have a highly competitive portfolio of multipurpose and heavy lift services for our customers.  This comprises tailor-made chartering solutions and flexible fixed route semi-liner services of regular sailings between Canada and the rest of the Americas, Asia, Europe, Middle East and Africa – a one-stop-shop for not just project shippers, but also those who wish to ship dry bulk, breakbulk and general cargo.

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LOOKING FOR A CAREER IN SHIPPING? WE’RE HIRING!

We are hiring!
AAL is looking for driven individuals to join our expanding team of shipping professionals around the world, so please send our HR team your current CV and a covering letter. If you’re located in Singapore, please check out these current vacancies and apply accordingly.

Current Vacancies

Date of PostingJob Position TitleDepartmentCountryClosing Date
7 December 2017Voyage Operator (Tramp)TrampSingapore31 January 2018

career opportunities

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AAL BRIDGES THE GAP FOR VICTORIA, BRITISH COLUMBIA

AAL completes shipment of iconic Johnson Street Bridge replacement

September 2017 – The multipurpose shipping sector’s most highly decorated carrier, AAL, has successfully completed the transport and discharge of the replacement structure for the iconic Johnson Street Bridge in Victoria, British Columbia – shipped from Shanghai along the carrier’s popular Pacific Service (Connecting North Asia and The Americas), aboard its 31,000dwt A-Class vessel, the AAL Singapore and for leading freight forwarder, Deugro.

At 42.7m in length, 18.6m wide, and 4.1m tall bridge section is the largest component of the biggest single-leaf bascule bridge in Canada and one of the largest in the world. When the new bridge officially opens in March 2018 it will create a new historic structure and destination within Victoria’s Inner Harbour. The architect who designed the original Johnson Street Bridge, Joseph Strauss, would later go on to design the Golden Gate Bridge in San Francisco.

Tanya Britton, AAL’s Chief Representative for AAL In Canada commented, ‘The new Johnson Street Bridge represents a new era of connectivity into Victoria’s downtown. It will improve safety and accessibility with more than 50 per cent of its deck space dedicated to pedestrians and cyclists, in addition to providing three lanes for motor vehicles.’

Britton added, “Featuring side mounted cranes that offer combined lifting of up to 700mt, our A-Class was the perfect partner for this very challengingly-shaped cargo that presented a number of demands in terms of engineering, crane capacity and overall deck space requirement. Supported by our in-house engineering specialists and their experience of working on oversized and specialist cargo shipments, we completed the delivery of this high value cargo on schedule and budget.”

AAL’s specialist mpp fleet is the market’s youngest and combines extreme lifting capability (700mt) with leading in-take capacity, with tonnage ranging from 19,000 to 33,000dwt. Through a unique triad of award-winning services – Chartering, Liner Services and Semi-Liner Services – it serves the 24/7 demands of global oil & gas, renewable energy, agriculture, mining, forestry, and construction sector project customers.

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GONE WITH THE WIND!

AAL executing the successful discharge of 51 giant windmill blades in Corpus Christi USA, transported from Taicang in China.

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AAL WINS BEST ASIA PACIFIC PROJECT CARRIER 2017!

‘HIGH FIVE – LATEST WIN AT THE LLOYD’S LIST ASIA AWARDS 2017 AND FIFTH HONOR SINCE 2016, SECURES AAL ITS PLACE AS THE WORLD’S MOST AWARDED MPP CARRIER!’

Singapore 26 October 2017 – AAL won the Logistics Award at this year’s Lloyd’s List Asia Pacific Awards. This latest win is our fifth since 2016, making it the most awarded MPP (multipurpose) carrier in the world.

The Lloyd’s List Award series recognises shipping industry successes and sets a benchmark for excellence while rewarding innovative ideas that push the boundaries of what is possible. In presenting the Logistics Award to AAL, the judges highlighted AAL’s strong metrics in offering a trio of liner, semi-liner and tramp services for high-value cargoes to, from and within the Asia-Pacific region. The Lloyd’s List Asia Pacific Awards are one of the world’s largest and most prestigious and 2017 marked its 20-year anniversary. The black-tie event was attended by over 450 executives from Asia’s leading shipping and logistics related companies.

The Logistics Award, sponsored by PSA, was collected by Kyriacos Panayides who commented: “AAL has a strong Asia-Pacific heritage and we are proud of the role we play in connecting the region with the rest of the world, for which this award is much appreciated recognition. This is also AAL’s fifth global award since 2016 and such honours from our industry peers attest to the professionalism and dedication of our shore and onboard teams.

“It takes genuine expertise, specific skills and specialist multipurpose vessels to successfully move heavy-lift project cargo and we really appreciate the trust that our global customers place in us.”

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HIGH FIVE – LATEST WIN AT THE LLOYD’s LIST ASIA AWARDS 2017, SECURES AAL ITS PLACE AS WORLD’S MOST AWARDED MPP CARRIER!

26.10.17 – Singapore, at the Lloyd’s List Asia-Pacific Awards 2017, AAL won the LOGISTICS AWARD 2017! This prestigious win marks AAL’s fifth global award since 2016, making AAL the world’s most awarded carrier and attests to the market-leading service quality that we strive to provide – services that truly put us above the rest.

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AAL JAPAN APPOINTS CPC ASIA AS NEW COMMERCIAL AGENT

AAL Japan is terminating its Commercial Agency cooperation with Keystone Logistics and has nominated CPC (Consolidated Pool Carriers (Asia) Co. Ltd) as its new Commercial Agent in the Country.

Yuko Kimura, our Chief Representative in Japan, explained, ‘Based in Tokyo, CPC has been a specialist project cargo and heavy lift broker for over 20 years and our ambitions for the market are closely aligned. The potential for this partnership and the value it will bring to both our local customers and AAL Japan’s standing in the region is significant.’

Kyriacos Panayides added, ‘AAL’s corporate strategy is to strengthen our core regional markets and to focus resources on becoming carrier of choice in the global project cargo sector. Japan is such a market, where we see strong growth potential and are fully invested for the long term. As we move into an exciting new era with CPC, I would take this opportunity to thank Keystone for their hard work and wish them the best of luck in the future.’

Lars Feller, Managing Director of CPC Asia, concluded, ‘We are delighted with the appointment. It is a great opportunity for us and the wider COLI Group and will provide major benefits and increased options to our valued customers and partners in the trade lanes and regarding tonnage. We are confident that this relationship will thrive and strengthen the long-term and wider relationship between our companies.

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AAL LOADS THE NEW CROWN JEWEL OF VICTORIA HARBOR!

1 September 2017 – AAL Singapore is seen loading Bridge Leaf and OSD Panels (L42.74m x W18.6m x H7.96m, Wt 367mt) with accessories in Shanghai, Luojing Terminal destined for Victoria, Ogden Port.

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SIX RTGs SAIL COAST TO COAST, DOWN MEXICO WAY!

AAL completes shipment of six giant gantry cranes from West to East coast Mexico

August 2017 – AAL successfully completed the movement of six giant gantry cranes from Lazaro Cardenas on the Mexican west coast to Veracruz on its east coast, booked by AAL’s Tramp & Projects team. The shipment was carried out by the AAL Brisbane on behalf of a leading provider of port equipment, engineering and productivity solutions.

The six Rubber Tyred Gantry Cranes (RTGs) will be utilised at the Hutchison Ports ICAVE, a specialised container terminal at Veracruz. Each unit weighed up to 190 tonnes and 28m height, 26m length and 13m width. A combination of their weight and extreme size dimensions meant that AAL was one of the few carriers with the specialist skills, expertise and vessels to safely and efficiently fulfil the shipment.

Nicola Pacifico explained: ‘Given the challenges of size and weight, our large A-class was the perfect choice for our customer. The planning required for such a project cannot be underestimated either and we worked closely with our customer to evaluate any options at every stage. During planning, we undertook highly detailed modelling and extensive engineering calculations to ensure that ship and team were fully prepared and equipped to perform safely and accurately. Significantly, with AAL’s engineering teams, crews, vessels and operations all owned and managed from within our own Group, we could offer our customer the very highest levels of flexibility, control and assurance.’

Marc Willim added, ‘We have worked hard to build an operating fleet and engineering capability that can satisfy even the most complex project and heavy-lift cargo operations – anywhere in the world and at any time. Multi-million-dollar cargo requires expert handling and, when every dollar counts in today’s challenging markets, we go the extra mile to create customer solutions that deliver on safety, but also cost and time efficiency – and that’s really when every moment of our 2 decades of experience in this sector comes into play.’

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HOUSTON, OUR THOUGHTS ARE WITH YOU

Following the terrible Hurricane Harvey flooding in Texas, we have closely monitored the situation in Houston via our close colleagues there on the ground. Some of those we work with have been displaced and many, many more in need too.

Please consider making a donation to the official Hurricane Relief Fund, to help local families reestablish themselves.

We send our hopes and thoughts go to the entire Houston community, during this time.

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IN MEMORIAM – DAVE ROELS, PHOTOGRAPHER (1949 – 2017)

Our image library is packed with amazing and memorable photo-shoots in British Columbia that Dave shot for us and his work with our colleagues at ‘BC Shipping’ Magazine was always appreciated. A fine man and a great talent, sorely missed. RIP from all of us here at AAL.

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A YANKEE WELCOME IN SUNNY MELBOURNE!

31.7.17 – 31,000dwt AAL Shanghai discharging a cargo shipment in Melbourne comprising Yankee Dryer, transformer, tanks and other smaller parcels.

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WHEN THE GOING GETS TOUGH..!

AAL Singapore broke a sweat on Friday 28th July, when the whole team attended a team-building and stress-busting boot camp afternoon on Sentosa Island.

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JAPANESE CUSTOMERS PAY SINGAPORE A VISIT!

19.07.17: A group of important Japanese customers were yesterday treated to an exclusive visit to the AAL Singapore in the Port of Yokohama. The group were invited along to see the Singapore in action and were treated to a private tour of the 31,000dwt A-Class vessel by her Master, Captain Fomicevs. She called in Yokohama to discharge a cargo of steel structures on her way to China – having returned from Vancouver along AAL’s Pacific Liner Service.

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AAL WINS TOP ASIA PROJECT SHIPPING AWARD, A FOURTH TIME!

AAL beat off intense competition from the sector’s leading carriers, to win the prestigious ‘Best Shipping Line Project Cargo’ award at the high profile AFLAS Awards in Singapore last night (29.6.17) – the fourth consecutive year AAL has won in this category.

Felix Schoeller commented, after collecting the award on AAL’s behalf, ‘We’d like to thank Asia Cargo News and the AFLAS Committee for nominating AAL once again in this all important Project Cargo Shipping category and we are immensely proud to have gone on to win the award for a fourth consecutive year. Even though AAL has expanded its project shipping capability to offer global coverage, Asia is still fundamental to ours and our customers’ operations and this important award tonight is testament to the hard work of everyone in our organisation on land and sea.’

The award was voted for by over 15,000 readers of ‘Asia Cargo News’ – shipping professionals, EPCs and project owners from across the world. This is an incredible achievement and one we should all be proud of – especially considering how hotly contested the award itself was this year, with other nominees including: Rickmers, Intermarine, Chipolbrok, Spliethoff, D-Ships and BigLift.

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TO RUSSIA WITH TRUCKS!

AAL DELIVERS 13 GIANT HAUL TRUCKS FOR SIBERIAN MINING PROJECT

AAL has successfully completed the shipment of 13 enormous haulage trucks (170mt each) from Laem Chabang Port in Thailand to the Port of Nakhodka in southeast Russia. The shipment was booked by our Brisbane office and operated by the Tramp & Projects team.

These Komatsu 830E ultra-class haul truck units – each over 14m in length, weighing 170mt and featuring an immense 2,360hp+ diesel powertrain – were transported on the 19,000dwt S-Class AAL Dampier, on behalf of 2016’s ‘International Freight Forwarder of the Year’, Freightplus. The trucks will be employed at a major Siberian mining project and are especially designed for off-road use in high-production mining and heavy-duty construction environments.

Namir Khanbabi commented: “We were delighted to partner with such as renowned freight forwarder as Freightplus and to have successfully completed the delivery of this important cargo ahead of schedule. The crane capacity of our S-Class fleet came into its own, giving Freightplus the assurance that each 170mt truck could be lifted, stowed and discharged at Nakhodka terminal without any reach issues. There was great communication between our two teams throughout the operation, supported by the expertise and diligence of the ship’s crew and the technical knowledge of our in-house engineering experts, drawing on their experience of working on over-sized and specialist cargo shipments for the mining sector.”

John Gleeson, CEO at Freightplus, added, ‘We came to AAL Shipping with very specific needs, in relation to stowage, crane capacity and reach, vessel length and draft, deck strength, schedule and budget and they tailored a solution for us that ticked every box. Being a regular user of AAL’s services in the Asia-Pacific region, we knew their very competent and dedicated team could be trusted to deliver as promised and that’s exactly what they did. They performed like a well-oiled machine and exceeded our expectations, in every respect.”

Watch the YOUTUBE video of this awesome shipmment here!

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LPL PRAISES AAL FOR DELIVERY OF KEY STAGE IN EGYPTIAN ‘MEGAPROJECT’

AAL has just completed its intense 9-month project shipment for LPL Projects + Logistics GmbH, to transport 194,561 freight tons of HRSG modules and related accessories (architectural steel and other components) from Ulsan and Penglai to the Egyptian ports of Sokhna and Adabiyah – cargo destined for the country’s largest-ever power generation project, the Siemens’ Megaproject.

The cargo comprised 384 HRSG modules and 45,000 freight tons of accessories, transported on 17 sailings between South Korea, China and Egypt between August 2016 and May 2017. The modules will be used at the Beni Suef and New Capital Power Plants, two thirds of the biggest gas-fired combined-cycle power station in the world and one that will generate 14.4 GW – a boost of 45 percent to Egypt’s power capacity.

Namir Khanbabi commented, ‘To have been involved in the Middle East’s most high profile energy project was a great honour and to deliver on schedule and without incident is testament to the sustained efforts of our sea and land-based teams. We were awarded the project by LPL in the Summer of 2016 and started almost immediately, quickly deploying four of our 31,000dwt A-Class vessels, dedicated to carrying-out the monthly and sometimes fortnightly sailings required into the Red Sea. With their 700mt combined heavy-lift capability and market leading intake, they performed incredibly well and reinforce our strategy of employing larger tonnage on tramp and projects operations where we can offer customers economies of scale on every sailing.’

Marc Willim added, ‘LPL were incredibly professional to work with and the communication between us was excellent and needed to be, considering the strict project timing, sailings intensity and overall importance of this multi-billion-dollar project to all stakeholders. The flexible ‘mega-size’ mpp tonnage we deployed, the technical knowledge of our in-house teams and over 20 years’ experience of working on energy projects, enabled us to deliver the capacity, schedule integrity and cargo handling required.’

Angelika Roos, LPL Project Director Megaproject Egypt, concluded, ‘Working with AAL was very professional. They always made an effort to find solutions when needed. It is easy to say that the carrier performance was perfect if everything goes well, but you really can only judge the performance of your partner if you are facing challenges. Here we have to say that everything worked out good. The communication between AAL and LPL was very good. We worked together as a team.’

Well done to all the AAL Team involved!

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AAL SHIPS TWO 500MT ‘CYCLONE VESSELS’ FOR MALAYSIA’S RAPID PROJECT

AAL has successfully completed the transportation of two giant ‘cyclone vessels’ (each measuring approx. 22m x 11m x 10m and weighing over 500mt) to Petronas’ US$27 billion RAPID project in Malaysia, on behalf of leading freight forwarder, Oceansmart Global.

The two cyclone or ‘tertiary’ vessels were loaded onto the AAL Fremantle in Mailiao, Taiwan, using her combined 700mt cranes to safely lift and stow the cargo into one of her three giant, box shaped holds and weather deck respectively. The units were discharged in Tanjung Setapa, ahead of their installation at Petronas’ refinery and petrochemical integrated development project (RAPID) in Pengerang, Southern Johor, Malaysia. The RAPID project covers an area of 2,000ha and, when fully operational in 2019, is expected to produce an estimated nine million tons of petroleum products and 4.5 million tons of petrochemicals a year.

Grant Bell, commented: “Even in such a challenging market, project shippers like Oceansmart Global – chosen to represent multi-billion-dollar global projects – still rank service quality and schedule integrity above all and place high value on having a trustworthy relationship between shipper and carrier. They committed to avoid costly delays and interruptions and trusted that we would, in turn, move mountains to deliver the cargo safely and on time for them.’

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AAL HOSTS MISSION TO SEAFARERS & CHANNEL 9 TV IN BRISBANE

Global maritime welfare charity visits AAL Shanghai to celebrate Marcia Scholes’s 70 years’ of volunteering in the Port of Brisbane

Brisbane, Australia – April 2017 – AAL was pleased to recently host the Mission To Seafarers and Australia’s Channel 9 aboard the AAL Shanghai to celebrate volunteer Marcia Scholes’s 70 years of helping seafarers in the Port of Brisbane.

Frank Mueller, commented, “We’re delighted to help with this recognition of Marcia’s amazing achievements. Seafaring is a fulfilling career, but it often comes with emotional and physical challenges that many land-based staff do not have to face. The Mission To Seafarers plays a huge role in providing the practical and pastoral support to seafarers and ports around the world and we’re grateful for everything they do.”

The Mission To Seafarers works in more than 200 ports in 50 countries caring for seafarers of all ranks, nationalities and beliefs – over 1.5 million people. Through its global network of chaplains, staff and volunteers it offers practical, emotional and spiritual support to seafarers through ship visits, drop-in seafarers’ centres and a range of welfare and emergency support services.

Ross Nicholls, Secretary at Mission to Seafarers, and Brisbane Marine Pilots, commented, “Seafarers carry out one of the most demanding jobs in the world, and the work of Mission To Seafarers’ dedicated volunteers has a direct impact upon the quality of lives they lead, and their families’ welfare. While the ships have changed over the years, the values of compassion, inclusion, and teamwork that are central to our mission have not. Marcia Scholes has embodied these ideals for more than 70 years, and both we and the sailors who’ve visited the Port of Brisbane are enormously grateful for her service.”

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AAL DELIVERS 13 MONSTER TRUCKS (160MT EACH) TO RUSSIA – WATCH THE VIDEO

AAL recently harnessed one of its 19,000dwt S-Class multipurpose heavy lift vessels, the AAL Dampier, to deliver multiple giant truck units (weighing 160mt each) to the Port of Nakhodka in southeast Russia. Its customer was Freightplus was recently awarded ‘International Freight Forwarder of the Year’ at the 2016 Australia Shipping Awards – where AAL also walked away with top honors in the multipurpose carrier category, ‘Excellence in Project Cargo’.

Watch the video NOW here.

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A WARM WELCOME IN ICY VANCOUVER

February 2017 – AAL’s Vancouver office celebrated its attendance at Cargo Logistics Canada 2017 with a special reception for selected customers and contacts in attendance at the show. A good time was had by all and our monthly ‘Pacific Liner Service’ between Asia and North America is growing ever more popular, with an even broader range of shippers across British Columbia. For more details sales.ca@aalshipping.com

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LATEST ISO CERTIFICATIONS FOR AAL’S QUALITY, ENVIRONMENTAL, ENERGY AND HEALTH & SAFETY MANAGEMENT SYSTEMS

AAL is the first shipping company to be issued 2015 certifications – ISO 9001 for Quality Management and ISO 14001 for Environmental Management – by DNV–GL’s subsidiary office in Singapore. Awarded simultaneously as ISO 50001:2011 for Energy Management and OHSAS 18001:2007 for Occupational Health & Safety, they are a benchmark our commitment to build competitive advantage through the quality of our global services, infrastructure and internal and external operations.

‘These latest certifications represent core components of AAL’s day-to-day operational focus – management efficiency, environmental protection, energy conservation and commitment to health and safety. With the market at its most challenging, we’ve taken the bold step to invest significantly in our global operations, infrastructure and people and build the quality and range of services we offer as a clear point of differentiation between AAL and other carriers. We believe this is the only sustainable way to keep growing our reputation and our business with key customers worldwide.’ Commented Kyriacos Panayides.

He Added, ‘We are well down the road of a major systems upgrade, communications building, personnel training and markets and services development – the most comprehensive programme of its kind we’ve undertaken and our teams have embraced the challenge and the very real benefits to AAL, its customers and stakeholders.’

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AAL KEEPS THE LIGHTS ON IN NEW SOUTH WALES!

AAL and its customer Cargo Line International in Sydney, worked together this January to transport a 240 mt generator transformer, from Toshiba’s production facility in Shanghai, to Newcastle. Once installed on the New South Wales (NSW) power gird, the transformer will be able to change the voltage of electricity produced by the local power station.

The unit was carried on our 31,000 dwt A-Class vessel, the AAL Shanghai and along our popular Asia – Australia East Coast (AUEC) Liner service.

Thank-you to our brilliant Brisbane team for the story and pictures!

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CYCLONE CARGO FOR MALAYSIA!

30-31 December, 2016: The AAL Fremantle loading two ‘cyclone vessels’ [500 mt each] in Mailiao, Taiwan and destined for Tanjung Setapa in Malaysia, for installation at the Petronas’ “RAPID” project.

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SHANGHAI LUOJING TERMINAL THANKS AAL

NEW AAL China Chief, Christophe Grammare, emphasizes importance of offering convenient and competitive trade routes between China and its global partners.

At its first-ever formal ceremony held on 16 December 2016 at the Shanghai Guchun Park Hotel, the Shanghai Luojing Terminal – Shanghai’s biggest and most important breakbulk cargo hub – formally named and thanked key partners for their contribution to the terminal’s trade performance in 2016. AAL, who has been regularly calling at the Port since its opening, and in 2016 carried over 400,000 freighted tons of cargo through the port, was honored with a bronze model from the Terminal’s General Manager, Ren Sheng Hua.

Christophe Grammare, Managing Director of AAL’s Liner Services Division, and from 2017 relocating from Australia to China taking the additional role of Chief Representative for China, explained: ‘Such positive recognition of our services is important, as China is the largest breakbulk market in Asia and we aim to offer our local customers the most convenient and competitive trade routes and services possible. The Terminal is conveniently located on the Yangtze Southbank close to the city and offers advantages that benefit our outbound customer shipments of steel and heavy-lift project cargo. For this reason, it has been a regular feature of our Liner Services between Asia and the USWC & Oceania for almost a decade and a highly convenient call for our tailor-made Tramp sailings too.’

He Added, ‘China’s trade performance is of course hampered by global economic uncertainty. Nevertheless, with a projected growth of between 6.3% and 6.5% for the mainland in 2017 and its biggest industries challenging and competing on the global stage to grow this further, AAL will continue to provide the resources on the ground and the tonnage in the water to meet our local customers’ demands and expectations – as we’ve done for the past 21 years.’

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CHRISTOPHE GRAMMARE APPOINTED CHINA CHIEF

Dear Customers, Colleagues & Partners

On Behalf of AAL, we take great pleasure in announcing that as of December 9 2016, Managing Director of our Liner Services Division, Christophe Grammare, has undertaken the additional role of AAL’s Chief Representative in Greater China – a position previously held by Wolfgang Harms, who leaves the company after almost four years’ loyal service.

Christophe has over 10 years’ experience at the top level of AAL and has held senior positions for the company previously in China. We wish him every success in his new role and ask that you to please direct any relevant communication directly to Christophe at: c.grammare@aalshipping.com.

We thank-you for your kind attention.

AAL Board of Directors

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AAL WINS SECOND MAJOR AWARD IN TWO WEEKS!

Wednesday night, AAL won the ‘Excellence in Project Cargo Breakbulk / Heavy Lift’ award at the Lloyd’s List Australia 21st Shipping Industry Awards 2016. Our colleagues, David Church and Russell Smith attended the event in Sydney on AAL’s behalf (pictured).

This is AAL’s 2nd award in the same amount of weeks – having won ‘Breakbulk Operator of the Year’ at the Global Freight Awards 2016 in London just 2 weeks ago. We are truly honored with this fantastic and unique achievement and will harness this acknowledgement to drive us forward and achieve even more for our customers and partners all over the world.

Thank you to the Lloyd’s List Australia Committee for voting for us and to all our customers and partners in the region for their continued support. We dedicate this win to our brilliant Australia team!

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LET IT RAIN!

November 2016 and AAL delivers a giant ‘amine reactor’ to Singapore’s Keppel Shipyard from Shanghai, for the Golar Hilli FLNG terminal. Comprised of various giant components, TWO particular pieces measured 58m and 35.5m in length and 243mt and 505.7mt respectively. Both during Loading and discharge, torrential rain downpours threatened the patience of the photographers involved, but did nothing to slow down the heavy-lift operations of the expert AAL teams involved. Well done, teams – glad you had your waterproofs on!

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AAL WINS GLOBAL ‘BREAKBULK OPERATOR 2016’

November 3 2016, at a glittering ceremony in London, AAL collected the Global Freight Awards’ ‘BREAKBULK OPERATOR OF THE YEAR 2016’ – the first time these annual awards have featured a dedicated category for the breakbulk sector.
Kyriacos Panayides picked-up the award on our behalf. He commented, ’This is a tremendous honour and especially significant in that the award was independently voted for by the readers of Lloyd’s Loading List – a readership comprising of our customers, partners and associates from all over the world.
‘Breakbulk Operator of the Year 2016 is the fifth industry award for AAL in the past 2 years and is dedicated to all our teams on land and sea, who work tirelessly to provide the 24/7 commitment to excellence that our global service is built upon and such industry honours recognise.’
This latest win for AAL is recognition of a sustained period of growth and development in which we have expanded our global footprint, boosted operating fleet capacity and launched new added value services for our customers.
Congratulations everyone!

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USD 11 MILLION SUPER-YACHT LAUNCHES GULF-ASIA SERVICE

Last month, our Tramp & Projects division celebrated the launch of its new scheduled ‘Gulf-Asia’ semi-liner service in style by loading a 200mt super-yacht on its first call at the Dubai port of Jebel Ali. The handcrafted 37m luxury yacht is a Majesty 122 series, built by the renowned UAE manufacturer Gulf Craft and the model costs in excess of USD 11 million. She was loaded with extreme care onto the A-Class AAL Fremantle, using her port-side mounted cranes and will be discharged in Newcastle, Australia for yacht transport and logistics provider, Cigisped in Dubai.

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AAL & GEODIS JOIN FORCES FOR PORT PIRIE REDEVELOPMENT

On August 9th the AAL Dampier delivered a giant Electrostatic Precipitator (ESP) module to one of the world’s largest primary lead smelting facilities, Port Pirie – located in Southern Australia and operated by Nyrstar an integrated mining and metals processing business. The 41m long and 21m high module weighed 530mt and is the largest component to be shipped for Pirie’s ongoing Redevelopment Project which will convert the aged smelter into a modern multi metals processing and recovery facility. AAL’s safe ocean transport of this module was part of a wider end-to-end logistics operation managed by the Industrial Projects division of international supply chain operator, GEODIS.

The massive ESP unit was shipped from the Yanda Module Yard in Jiangsu China and was lifted and loaded using the significant 700mt combined lifting capacity of AAL’s highly manoeuvrable 19,000dwt S-Class vessel and the combined efforts of its in-house engineering and operations teams.

Marc Willim, General Manager of AAL’s Tramp & Projects Division, explained, ‘Our engineers spent weeks pouring over lift, stowage and discharge plans, to ensure safe and timely delivery. The result is a milestone for all parties involved. For AAL it reinforces our reputation as a trusted heavy lift specialist, with the right tonnage and expertise to meet any multipurpose shipping demands. For Geodis, it marks another successful stage in their seamless execution of this project and Nyrstar takes delivery of a component that will significantly improve the environmental performance of its site as part of the delivery of the Redevelopment Project.’

Maureen Brown, General Manager AU/NZ, Industrial Projects, GEODIS added, ‘The success of the project to date is due to the dedicated team based in Brisbane, Adelaide and Shanghai, and has brought a number of benefits to Nyrstar.’

The ESP unit is part of an innovative Off Gas System that will draw Sulphur Dioxide rich gas and fumes generated from the Top Submerged Furnace (TSL) and ‘electrostatically’ charge them, removing solid particles and enabling ‘clean gas’ to continue into the Acid Plant process. The system will have a significant positive impact on the environmental performance of Pirie’s operations which will lead to improved community health.

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AAL NANJING MAKES LIGHT WORK OF 435mt LIEBHERR CRANE

September 2016, Australia – The AAL Nanjing loads a huge 435mt Liebherr LHM550 Mobile Harbour Crane in Fremantle and transports northwards along the Australian Coast to Darwin. The shipment is made possible with the 19,000dwt S-Class vessel’s impressive 700mt combined lifting capacity and the excellent work of AAL’s in-house engineering team, who painstakingly plan every stage of the shipment from loading to discharge.

Our thanks to AAL Line Manager, Mauro Capano for the story.

Read more about our engineering team and its philosophy of planning excellence: ‘The man with the plan’ in ‘Shipping Network’ our hardware and vessels and more projects preformed by the AAL Team.

process of plannins

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ASIA – RED SEA SERVICE, PERFECT SOLUTION FOR SIEMENS

August 2016 – modules for a state of the art heat recovery steam generator (HRSG) and destined for the Beni Suef power plant in Egypt, are loaded aboard the AAL Dalian in South Korea. Commissioned by global logistics provider the LPL Group, this is the first of a series of cargo shipments that AAL will undertake between Asia and the Red Sea for the Siemen’s Megaproject in Egypt – a project that includes the development of three 4.8 gigawatt turnkey combined power plants in Beni Suef, Burullus and New Capital.

Namir Khanbabi, explained, ‘This is an incredibly important project for Siemens and indeed Egypt – one that will boost power generation capacity for the country by 50 percent, to 16.4 gigawatts. Accordingly, we are providing Siemens with a comprehensive and dedicated solution that involves four of our owned 31,000dwt A-Class vessels being deployed between Asia and the Red Sea.’

‘The commitment of this best-in-class tonnage provides Siemens with the guaranteed capacity, bi-monthly schedule integrity and port call flexibility it needs to meet its logistics and time objectives. It also gives our other multipurpose and heavy lift customers around the world a regular and highly flexible semi-liner service: Asia – Red Sea – Asia.’

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HOUSTON, WE’VE LANDED!

Visit AAL at Breakbulk Americas 2016
Booth 731

Visit us at Breakbulk Americas 2016, Wed 28th and Thu 29th September in Houston and find out how we can add value to your global ocean transportation logistics, with our unique combination of tailor-made Tramp and scheduled Liner services. Find out more about our growing portfolio of Semi-Liner services that offer the assurance of regular fixed route sailings on major trades and convenience of highly flexible port calls.

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OUR YOUNGEST FAN!

A big thank you to a budding young artist – 7-year old Luka (son of Silvija our Crewing Assistant in CSM Rijeka). His terrific depictions of our vessels: the A-Class ‘AAL Shanghai’ and S-Class ‘AAL Bangkok’ earns him an AAL goodie bag. Thank-you, Luka!

Take a look at AAL and CSM teamwork in Lukas’ hometown, Rijeka.

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AAL IN THE NEWS!

‘Measure, Analyze, Rinse, Repeat’ – Excellent Breakbulk Magazine article by Carly Fields and featuring comment from our very own Felix Schoeller – plus an amazing image of our discharging a 410-tonne, air cooled condensing unit in Port Headland, Western Australia.

Read this issue of Breakbulk Magazine here: here

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HEAVY, HEAVIER… HEAVIEST!

This month, AAL successfully lifted and loaded one of the heaviest single units of cargo ever to board one of its vessels! At well over 500mt, this oxidation furnace module component was loaded in China aboard the S-Class AAL Dampier and is destined for South Australia. More information to follow.

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VOTE FOR AAL TODAY!

VOTE FOR AAL!

Breakbulk Magazine is running a fun photo contest for which AAL has entered 4 recent photos of project cargo and vessels. Whichever you like, please vote by midnight Monday August 8 2016. We thank-you in advance.

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AAL DISCHARGING FLOATING CARGO IN NANAIMO (VIDEO)

AAL discharging floating cargo in Nanaimo, BC (June)

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AAL NANJING TAKES CENTER STAGE IN SYDNEY!

AAL and Barangaroo Ferry Hub Terminal Project

AAL NANJING TAKES CENTER STAGE IN SYDNEY

Yesterday, the AAL Nanjing took center stage, on her way to delivering a shipment for the Barangaroo Ferry Hub Project (Sydney Harbour). Millions of Australians at home watched her Nanjing on Channel 9 and Channel 7 prime-time news delivering almost 600 tonnes of steel for the above project. The steel will be used to build a new and important ferry hub at Barangaroo South. Below is the AAL nanjing herself, proudly sailing towards the Sydney Opera House the Sydney Harbour Bridge with this impressive cargo. More photography and videography soon.

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AAL DALIAN PROUD IN NANAIMO

AAL Dalian photographed by the Nanaimo Port Authority, while discharging a cargo of yachts in this very picturesque British Columbia port.

AAL Dalian (4)

AAL Dalian (3)

AAL Dalian (2)

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AAL IN ACTION!

Members of the AAL Operations Team taking a well-earned moment to reflect, having just coordinated the safe & successful loading and stowing of 4 giant ASC units onto the AAL Hong Kong, in some appalling Shanghai weather and visibility conditions.

From left to right: Jack Zhou, Planning Manager (AAL); Branko Stojanovic, Capt. (vessel: AAL Hong Kong); Pero Cecur, QSHE-Marine Superintendent (CSM)

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THE TEAM THAT WORKS HARD, PLAYS HARD!

AAL Singapore turned out in full force, to celebrate a particularly busy time of new developments and exciting activity within AAL. The team were invited by the management to replace their work-wear with some casual gear and compete in an intra-office bowling competition on a Friday afternoon at the end of May. The event proved highly successful and provided a great opportunity for everyone to simply ‘let off steam’. With ice-cold beer flowing and everyone encouraged to mingle, the event proved less about bowling and more about getting together to socialise – and quite right too!

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AAL LOADS 4 GIANT ASC UNITS ON A SINGLE SAILING – AN INDUSTRY FIRST!

This short video shows how AAL engineered part of a series of shipments of 20 Automated Stacking Cranes ‘ASC’ – 473 sqm each unit – on multiple sailings from Shanghai to Melbourne, for final delivery to Victoria International Container Terminal. The combination of our Tramp & Liner Divisions working together deliver a seamless and cost-efficient solution. The cargo is transported along AAL’s scheduled Asia – East Coast Australia liner service, which offers 13 regular port calls on a 17-day rotation. Our 31,000dwt A-Class vessel ‘AAL Hong Kong’ was chosen for the task, as it provided 1,800 sqm of clear deck space and enabled 4 of these giant ASC units to be loaded and transported on a single sailing – the first time this has ever been done.

4 In-house AAL engineers worked in tandem in Asia & Australia to plan and oversee every stage of operations. Loading and discharge of the ASC units required simultaneous operation of three on-board cranes. The professionalism and flexibility of AAL’s operational and engineering teams enabled changes up the last minute. Acting as both ship owner and operator, AAL quickly signed-off major ship modifications needed to accommodate this huge cargo. The third shipment (featured in the video) was successfully loaded in Shanghai, during extremely poor weather and visibility conditions.

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AAL WINS ‘Best Shipping Line – Project Cargo’ AWARD FOR A 3RD YEAR RUNNING!

We announce with great pleasure that yesterday evening, at a packed ceremony at the Fairmont Peace Hotel in Shanghai, AAL won the Asia Freight & Supply Chain (AFLAS) 2016 Award for ‘Best Shipping Line – Project Cargo’! This is a record third consecutive time that AAL has won this award.

Beating out other shortlisted carriers, that included Intermarine and Wallenius Whilhelmsen, the award was presented to our Deputy Managing Director, Wolfgang Harms. He attended the event on AAL’s behalf with the General Manager of our China Office, Zhao Jin Hai.

Our Managing Director, Kyriacos Panayides said of this lates achievement,‘It was extremely hard to make it onto the nominated shortlist for this award back in 2014, when we first won it. It was then twice as hard to hold onto the award for a second year. But, to be nominated for a third consecutive year and to win again is an incredible achievement. We thank our peers within the global shipping industry who voted for us and for their continued support and faith.

‘This achievement is dedicated to all our AAL personnel who – despite the pressure from the recessive global markets – keep delivering a superior service at every level of our organisation and constantly strive to deliver to our customer first-class global transport solutions.

He concluded, ‘This award also reflects the unique expertise and invaluable contribution of CSM and our fleet’s talented officers and crew, who ensure safe and efficient sailings and cargo operations for AAL across the globe, 24/7.’

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CATCH UP WITH AAL TEAM ON FRIDAY EVENING

Not everything is about work and AAL is pleased to announce another evening with BPLG Members. If you had the pleasure of joining the previous event at Eleven Bar in April, you might remember that there was a donations desk at entry for the Zig Zag foundation to help kids in need.

We have secured the elegant Brass Bar at the Pig & Whistle in Brunswick St, Fortitude Valley for this month’s frivolities. The evening will kick off at 5pm on Friday the 17th June – Happy Hour. Please take the time to catch up with the BPLG Members and our AAL team.

This is another chance for all of you to join this exciting social event in which all project related professionals can relax and meet others in the industry without any hard selling taking place, and of course participate with a ‘note’ donation given at the entrance desk together with their business card.

AAL looks forward to see you!

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AAL JAPAN ANNIVERSARY PROVIDES FORUM FOR BREAKBULK SHIPPING SECTOR OPTIMISM

AAL Japan’s one-year anniversary celebrations in Tokyo provided an opportunity for the country’s leading shipping industry stakeholders to come together and share cautious optimism about the industry’s economic outlook and predictions that heavy lift breakbulk cargo movement ex Japan into Asia will grow over the next 18 months.

AAL’s anniversary celebrations at Meijikinenkan were attended by almost 200 guests and hosted by its Chairman, Heinrich Schoeller, alongside Managing Director, Kyriacos Panayides and other senior representatives of the multipurpose operator from around the world. Helping the mood of optimism about Japan’s project cargo exports was news that local engineering companies are involved with energy projects coming online in Taiwan, Vietnam, Thailand, Indonesia, Malaysia and Myanmar, as well as oil and gas developments in Indonesia, Vietnam and Thailand. Beyond Asia too, upcoming energy projects are being targeted in Africa and oil & gas projects on the US West Coast and Middle East are raising confidence and drawing focus away from a slowing China trade.

Wolfgang Harms, Deputy Managing Director of AAL and head of its operations in Japan commented, ‘Japan’s position as the world’s third largest economy is very much by design. The engineering, industrial and commercial infrastructure and capabilities here are a leading example to the rest of the Asia and indeed many other markets around the world.

‘The local government is working hard to lift economic fortunes. This is being shaped not just with monetary policy to boost trade & consumer spending to an inflation target of 2%, but through infrastructure developments, renewable energy reforms and the building of stronger trade outside Asia – a policy which helped exports rise in the last quarter of 2015, after a sustained period of decline.’

‘Part of the traditional and close local shipping community for many years – even before we opened the Tokyo office – AAL has understood that quality, transparency and reliability are absolute conditions to successful shipping operations here and, in delivering upon these, we’ve established and maintained a leading position in our sector. We will continue to work alongside the rest of the Japanese shipping community to support and even build upon these green shoots of growth in the market.’

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AAL DELIVERS PERFECT SOLUTION TO CONVOY, FOR VITERRA SHIPLOADER PROJECT

Jean Yi, Sales Manager in AAL Canada
Interviewed about the cargo discharge, May 2016.

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AAL&PD AT BREAKBULK EUROPE 2016

AAL & PD would like to thank all our customers, partners and friends who attended our evening reception on Tuesday 24th May at ‘9Beaufort’ in Antwerp’s prestigious MAS Museum. Attended by over 160 guests from the global multipurpose shipping industry, the event marked the one-year anniversary of the AAL & Peter Dohle Cooperation.

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AAL DELIVERS ‘MOBILE’ GRAIN SHIPLOADER TO PORT METRO VANCOUVER

Leading multipurpose heavy lift operator AAL has completed a series of shipments to Port Metro Vancouver (PMV) of an innovative ‘mobile’ grain shiploader to be installed at the Port’s Pacific terminal run by Canada’s largest grain handler Viterra. The largest component was over 66m long and weighed 250mt and, once assembled and operational, will increase the Terminal’s shipping capacity and allow for the loading of post-Panamax sized vessels.
The shiploader was transported from China along AAL’s Pacific Service between Asia and North America and aboard its 31,000 dwt A-Class vessel, the AAL Singapore. Responsible for logistics and planning was Ontario-based Convoy Logistics Providers Ltd. (CLP), appointed by bulk material systems expert EMS-TECH who designed and commissioned the shiploader.
Felix Schoeller, General Manager of AAL’s Pacific Liner Service, explained, ‘The cargo comprised of a newly manufactured shiploader, dock conveyor and transfer tower – part of a wider infrastructure development that will boost grain throughput by millions of tonnes a year. The delivery of this crucial parcel in such an important project underscores our credentials as a service provider and ability to support major N. American projects with optimum safety, efficiency and timely delivery. ’
Dona Asciak, CEO and owner of CLP added, ‘After almost a year of planning, there’s a great sense of accomplishment when you execute a well-planned logistics solution for your customer from ‘stem to stern’ and it proves successful and furthers their interests. We are proud to be involved in this project for EMS-TECH, during such an exciting stage of expansion for Viterra Pacific elevators at the Pacific Terminal.‘

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MESSAGE OF COOPERATION FOR AAL & PD AT BREAKBULK EUROPE 2016

Breakbulk Europe 2016 provided us with a great forum for announcements about the expansion of our cooperation across the world with Peter Dohle. We would like to thank the many customers and partners who visited us during the 3 days of the show and welcome them to continue the dialogue of cooperation at anytime over the coming weeks and months.

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AAL BOOSTS CHINESE OPERATIONS

AAL BOOSTS CHINESE OPERATIONS WITH THE APPOINTMENT OF CENTRAL OCEANS AS COMMERCIAL AGENT FOR HONG KONG & SOUTH CHINA

Leading multipurpose heavy lift operator AAL is set to strengthen its growing presence in the China region, with the appointment of specialist project and steel cargo freight forwarder Central Oceans, as Commercial Agent for Hong Kong and South China.

Wolfgang Harms, Deputy Managing Director of AAL commented, ‘Central Oceans took the decision a decade ago to specialise in this very tough sector and has been at the forefront in terms of service quality and reliability ever since. They will represent the commercial interests of both our Tramp & Projects and Liner Services Divisions across Southern China and, in Hong Kong, they will also function as port / husbandry agent.’

The timing of the announcement is significant, with Beijing making clear in its recent 13th five-year plan that it will provide greater economic support to Macau and Hong Kong and help the latter further develop as a global financial, shipping and trading hub. Harms added, ‘Central Oceans will work alongside our own established teams and offices in China to support regional growth and provide local shippers with both tailor-made tramp and scheduled liner solutions.’

Bram van Olphen, Managing Director of Central Oceans in Hong Kong added, ‘We have differentiated ourselves with a young and ambitious team that is focused and trained on the particular needs of the local market – something that’s enabled us to build unique levels of trust and credibility with local customers. The project cargo market inbound Hong Kong is buoyant, with huge infrastructure projects ongoing and planned – the second quarter of 2015 alone saw construction activity grow by 14.5% to HK 55.2 billion. Outbound, South China is a very convenient and competitive gateway for the rest of Asia, USWC, Europe and we are already actively planning for projects through to 2017.’

‘We’ve known AAL for a long time. They chose to invest in their global service, brand and operations when other carriers took a step back and they share the same customer-centric philosophy and growth ambitions that we do. We look forward to working together and delivering more value-added services to our customers.’

Sylvia Mak will manage joint activity for the cooperation, having been with Central Oceans since its agency operations started and herself highly regarded within the region’s shipping community. She is based in Wan Chai, Hong Kong and will liaise directly with AAL’s regional hub office in Shanghai.

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WE KNOW THAT CRANE FROM SOMEWHERE.

Once an awesome heavy lift cargo, that traveled from China to Canada aboard the AAL Shanghai, the country’s largest gantry crane now stands proud in Vancouver. After the months of planning and preparations that went into the loading, shipment & discharge of this mega cargo, it is great to see her in action and looking so impressive!

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AAL IN THE NEWS – ‘AAL FORGES AHEAD…’ (AJOT 18.4.16)

AAL forges ahead

18 April 2016 – American Journal of Transportation published an interesting article about AAL. To read the complete article by Peter Buxbaum click here.

“AAL, an operator in the breakbulk, heavy lift, and project cargo industry, has achieved several milestones within the last few months. The developments include a first ship call at the Stewart World Port in British Columbia, the first deliveries to a petroleum project in Venezuela, and the establishment of a partnership with Swire Shipping.

AAL’s recent inaugural sailing into Stewart World Port (SWP), British Columbia’s most northern ice-free trading point, was designed to provide increased choice and convenience for its mining, forestry, oil and gas and project cargo customers.

“A port call option at SWP gives customers a wider choice that can ultimately impact the efficiency, delivery and competitiveness of their logistics operations,” said Felix Schoeller, general manager of AAL’s Pacific service.

AAL’s Pacific service provides monthly sailing frequencies between north Asia and the west coast of North America and deploys three modern A-class vessels, each with a combined lifting capacity of 700 metric tons. These vessels can accommodate outsized project cargo along with containers and breakbulk cargo like steel and pulp.”

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SOMETHING BIG JUST ARRIVED IN VANCOUVER!!

21.4.16 – Yesterday saw the discharge in Vancouver of some major heavyweight project cargo (one single piece weighing over 250 mt and measuring over 66 m in length), for our customer Convoy Logistics Providers Ltd. (CLP). More details soon…

Image: David Roels

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AAL JAPAN CELEBRATES ITS ONE YEAR ANNIVERSARY IN STYLE!

April 4 2016, Tokyo Japan: At a lavish reception held at Meijikinenkan and attended by over 180 guests, comprising some of Japan’s leading shipping industry stakeholders, AAL celebrated the one-year anniversary of the opening of AAL Japan. Our Chairman, Heinrich Schoeller formally greeted guests along with Managing Director, Kyriacos Panayides and the event was further attended by senior representatives of our sister company and ship manager of our fleet, Columbia Shipmanagement. Congratulations to Wolfgang Harms, Yuko Kimura and their team for their first year of business and we wish them every success in the future.

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AAL – IN THE NEWS

Christophe Grammare and Felix Schoeller interviewed in Breakbulk Magazine for a thought leadership article entitled, ‘Shore Solutions’. To read the whole article by Malcom Ramsay click here .

Photo Credit: Woodfibre LNG

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COMPILATION OF PROJECT CARGO LIVE FOOTAGE

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AAL OPENS-UP NORTHERN BRITISH COLUMBIA MULTIPURPOSE TRADE

AAL OPENS-UP NORTHERN BRITISH COLUMBIA MULTIPURPOSE TRADE, BY ADDING STEWART WORLD PORT AS AN OPTION ON ITS PACIFIC SERVICE

AAL OPENS-UP NORTHERN BRITISH COLUMBIA MULTIPURPOSE TRADE, BY ADDING STEWART WORLD PORT AS AN OPTION ON ITS PACIFIC SERVICE

With its inaugural sailing into Stewart World Port (SWP) on Friday 12 February, AAL is set to enhance its multipurpose trade with British Columbias most northern ice-free trading point and provide increased choice and convenience for its mining, forestry, oil and gas and project cargo customers.

Opened in September 2015 and set in one of the most mineral rich areas of North America, SWP is not only a convenient gateway to North West BC and the Eastern Yukon, but with its deep sea berthing facility and fast transit time from North Asian ports, it also provides a competitive advantage for AALs global customers.

Felix Schoeller, General Manager of AAL’s Pacific Service, explained: A port call option at SWP, as part of our flexible and regular Pacific Service, gives customers a wider choice that can ultimately impact the efficiency, delivery and competitiveness of their logistics operations.

AAL’s inaugural sailing into SWP featured the AAL Newcastle – one of AAL’s owned fleet of A-Class’31,000 dwt multipurpose, heavy lift vessels- delivering project cargo. The seamless berthing and cargo discharge was a success in every regard and a milestone for our new facility, commented SWP’s President & CEO, Ted Pickell. We couldn’t be more pleased.

AAL’s Pacific Service offers a monthly sailing frequency between North Asia and West Coast North America and deploys a fleet of three modern A-Class vessels, each with a combined lifting capacity of 700 mt. These best-in-class vessels are designed and equipped to load and accommodate outsized project cargo alongside containers and break bulk cargo like steel and pulp.

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AAL IS THANKFUL FOR ANOTHER SUCCESSFUL BREAKBULK

Here is a short message from our Deputy Managing Director, Wolfgang Harms to all of you who attended the Breakbulk China. AAL will be glad to see you soon at Breakbulk Europe!

AAL has had a very successful Breakbulk Exhibition last week in Shanghai.
We had the opportunity to meet many new customers, see new faces and catch up with friends we have been knowing for many years.
We had a fantastic attendance and everyone enjoyed the lively discussions we had with old and new to be partners.
A big “thank you” to our customers and our people.
Thanks & Regards诚挚问候

Wolfgang Harms
________________________________________
Deputy Managing Director
Chief Representative Greater China

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NEW SEMI-LINER SERVICE: ASIA – ME – EU

FIXED ROUTE SAILINGS AND FLEXIBLE PORT CALLS OFFERED BETWEEN ASIA & EUROPE, AS AAL EXPANDS ITS TRAMP DIVISION IN COOPERATION WITH PETER DÖHLE

AAL & PD have followed up their cooperation on a range of global multipurpose tramp solutions with the launch a new joint semi-liner service – ‘Asia – Middle East – Europe’. The route will connect mature and developing markets with regular fixed route sailings, flexible port calls and multiple classes of modern heavy lift MPP vessels and represents a highly competitive solution for the transport of project, breakbulk, container and dry-bulk cargo – big and small.

This launch marks further expansion of AAL’s Tramp & Projects Division and a step forward in its cooperation with Peter Döhle Schiffahrts-KG (Peter Döhle). The joint semi-liner service will offer best-in-class multipurpose heavy lift tonnage and a full-service of chartering, engineering and operations.

Marc Willim, General Manager of AAL’s Tramp & Projects Division explained, ‘AAL has operated tramp and liner services side-by-side for many years, so we understand the demands of managing regular scheduled services, alongside bespoke chartering solutions. We operate liner services between Asia – NoPac and Asia – Australia and two semi–liner trades between Asia – USG / USEC and Intra-Asia. These services will soon feature regularly published schedules and departure lists, for easy customer reference.’

John Jensen, General Manager of Chartering at Peter Döhle, added, ‘We’ve addressed customer demands for a more regular and defined schedule, in combination with present tramp flexibility for off route contracts and requirements. With our joint geographical set up (PD Europe-Africa / AAL Asia, Middle East & North America), we’re more than ready to master all global challenges. Our well-known customer service quality will definitely be improved with this new step in our joint cooperation.’

Namir Khanbabi, Managing Director of AAL’s Tramp & Projects Division added, ‘Our relationship with Peter Döhle was a determining factor in the launch of this important new trade route, having already set in place a joint global tramp cooperation. Our combined resources, experience and service ethics give us and our customers a real competitive advantage at a time when the market demands it most.’

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AAL WELCOMED BY STEWART WORLD PORT

AAL’s hard work is being recognized by Jane McIvor in the the following article, published in the BC Shipping News.

AAL continues to expand its service along the West Coast of North America as it adds Stewart World Port to its itinerary of ports in both Canada and the U.S.

In mid-February, Captain Vinnyk Olesky of the AAL Newcastle accepted a plaque from Breanne Pappin, Manager, Business Development, Stewart World Port (SWP), on the occasion of the vessel’s first visit to Stewart, British Columbia’s northern-most deep-sea, ice-free port. “We are very pleased to present this plaque today,” said Pappin, “and look forward to a long and prosperous relationship with AAL for the benefit of our mutual customers.”

Photo above: Presentation ceremony onboard the AAL Newcastle while at Lynnterm Terminal in Vancouver. Left to right: Lily Lv and Tanya Britton (AAL), Miles Hollingbury (Western Stevedoring), Captain Vinnyk Olesky (AAL Newcastle), Breanne Pappin (Stewart World Port) and Jean Yi (AAL). Photo credit: Dave Roels.

With an inaugural sailing into SWP on February 12 (photo above, courtesy of AAL), AAL is creating new opportunities for mining, forestry, oil and gas and project cargo customers who view Stewart as a convenient gateway between Norther B.C., the Yukon and the Asia market. Felix Schoeller, General Manager of AAL’s Pacific Service, explained: ‘A port call option at SWP, as part of our flexible and regular Pacific Service, gives customers a wider choice that can ultimately impact the efficiency, delivery and competitiveness of their logistics operations.”

In welcoming the AAL Newcastle – one of AAL’s ‘A-Class’ 31,000 dwt multipurpose, heavy lift vessels – Pappin noted that the first call to SWP went very well. She echoed the words of SWP President & CEO, Ted Pickell who commented that “The seamless berthing and cargo discharge was a success in every regard and a milestone for our new facility. We couldn’t be more pleased.” Pappin also credited the strong support from the community of Stewart in helping make SWP a success.

AAL’s Pacific Service offers a monthly sailing frequency between North Asia and West Coast North America and deploys a fleet of three modern ‘A-Class’ vessels, each with a combined lifting capacity of 700 mt. These best-in-class vessels are designed and equipped to load and accommodate outsized project cargo alongside containers and break bulk cargo like steel and pulp.

For his part, Captain Olesky was very complimentary of his first experience in Stewart and looked forward to future visits. The AAL Newcastle, with a crew of 24, follows a route along the West Coast of North America – from Stewart to San Diego, Long Beach, Vancouver and Squamish – before returning to Asia.

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AAL PULLING ITS WEIGHT IN VENEZUELA

AAL DELIVERS ITS FIRST CARGO SHIPMENT FOR MULTI-BILLION DOLLAR PUERTO LA CRUZ REFINERY PROJECT

Leading multipurpose shipping operator, AAL, has successfully delivered its first shipment of heavy lift cargo, destined for the Petroleos de Venezuela SA (PDVSA) Puerto La Cruz Refinery in eastern Venezuela. Part of a multi-billion dollar expansion and deep-conversion modernisation project, the cargo of 40,000 cbm of modular pipe racks and structural steel was shipped from Nantong to Guanta aboard the 31,000 dwt A-Class vessel, AAL Brisbane.

General Manager of AAL’s Tramp & Projects Division, Marc Willim, commented, “Puerto La Cruz is one of the largest oil refineries in the country, at about 190,000 b/d and a major refining hub for crude extracted in the states of Monagas and Anzoátegui. We are delighted to add that this impressive cargo is the first delivery of a larger agreement between AAL and the project EPC, with monthly shipments to follow.”

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VISIT AAL AT BREAKBULK CHINA 2016

AAL will be exhibiting at the upcoming Breakbulk China in March 2015. The exhibition is being held again in Shanghai, China from 16th – 17th March 2016 at the Shanghai World Expo Exhibition & Convention Center, Hall 3. AAL will be present at booth 802. Come and visit us!

For more information about the exhibition please visit our events page.

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AAL ENHANCES ITS ASIA TO EAST COAST AUS LINER SERVICE

To proactively combat economic challenges facing the Australasia region, we have taken the initiative to strengthen our popular Asia to East Coast Australia liner service, with a space sharing agreement with Swire Shipping that will ensure customers continue to enjoy optimum service, capacity and efficiency on what is a key shipping trade for the local economy. With 20 years in the Asia-Pacific trade and a loyal and growing customer base, award-winning AAL will continue to manage our Asia to East Coast Australia liner service from Brisbane with complete autonomy whilst, at the same time, sharing vessel capacity. This development will offer sustainability in the current economic climate and allow AAL to remain highly competitive – without compromising customer service quality.

The space sharing is scheduled to start on the 14th December 2015 and will enhance AAL’s regular Asia to East Coast Australia liner service in a number of ways:

• A more comprehensive schedule will enable regular service to an increased number of convenient base ports (13 in total), connecting China (Tianjin, Qingdao and Shanghai), South Korea (Incheon and Pusan), Taiwan (Kaohsiung) and Vietnam (Phu My) with Australia’s East & Southern Coast (Brisbane, Newcastle, Geelong, Melbourne, Bell Bay and Gladstone). Additional ports including Dalian, Kobe, Townsville, Mackay and Portland are available on inducement.
• Shortened voyages and focused port selection, will improve transit times on individual voyages.
• In line with customer requirements, sailing frequency is set to improve significantly from a number of key ports (Shanghai, Pusan and Kaohsiung) – from 30 days, to 20 days.
• AAL will continue to deploy two of our market-leading A-Class multipurpose heavy lift vessels on the route (31,000 dwt and each with a 700 mt combined lifting capacity). These vessels are lauded for their unrivalled flexibility – able to efficiently load and accommodate extremely heavy and outsized project cargo, alongside breakbulk, containers and bulk.
• Space can also be booked directly through AAL on two vessels being deployed on the route by Swire Shipping – similar in size, but with lighter gear – giving AAL’s customers increased choice and the same focused and competitive customer service standards they have come to expect.

Christophe Grammare, Managing Director of AAL’s Liner Services Division explained, ‘This, our 20th anniversary year, has been significant for the strategic growth of AAL, with expansion of our operations taking place across the world. Here in the Asia-Pacific, we are reinforcing a well established trade and demonstrating our commitment to local customers and the wider Australian breakbulk, project and heavy lift market – notwithstanding clear economic challenges in the region.’

He added, ‘Our long-standing Brisbane team will continue to manage and oversee our Asia-Pacific liner operations, with complete autonomy to offer the most compelling and competitive solutions to AAL customers. Furthermore, we will continue to build our service quality, sailings frequency and reliability and deploy the finest fleet in the market.’

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AAL NANJING MAKES LITE WORK OF 410MT ACC UNIT!

17 November 2015: Mammoth ACC unit (410MT) loaded in Changshu for customer, Panalpina, aboard the highly versatile S-Class AAL Nanjing and destined for Port Hedland via our Australia West Coast Liner Service. More pics to follow of this impressive cargo discharging in Port Hedland towards the end of the month. For more loading pictures visit our facebook page: AAL SHIPPING

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AAL LAUNCHES OPERATION IN DUBAI

AAL is pleased to announce the opening of a new office in Dubai, our third new office launch in the past two months following South Korea and Canada. ‘AAL Middle East’ will place the operator at the centre of an emerging and strategically important region for the project shipping sector, as government and private equity investment across the region brings exciting new infrastructure and energy developments into the fore.

AAL Middle East will offer Arabic and English language capabilities and provide local customers with tramp and project shipping solutions, featuring the highest level of technical expertise and competitiveness for all industry sectors and cargo types. The office will also draw upon our fleet of seven classes of multipurpose heavy lift vessels, ranging from 12,000dwt to 31,000dwt. As well as offering tailor-made solutions, AAL will harness the scalability of our operations and infrastructure, to potentially develop regular semi-liner services based on customer demand.

Commenting on the development, Namir Khanbabi, Managing Director of AAL’s global Tramp & Projects division, said: “The Middle East and Gulf market continues to experience significant capital expenditure and development in its infrastructure. It has also seen investment in construction and now growth in nuclear energy – as well as being a major hub for oil and gas projects. In conjunction with the changing geopolitical landscape, there is a real opportunity to work on-the-ground, to deliver competitive transportation solutions for complex and high value cargo in this important region.”

We will be presenting our new Dubai office capabilities and team at Breakbulk Middle East 2015 (Abu Dhabi National Exhibition Centre, Abu Dhabi – 27 & 28 October 2015) on booth B34.

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TEAMWORK PAYS FOR AAL & CSM

Earlier this month, the annual AAL Senior Officers Conference (SOC) took place in Rijeka – principal seaport and third largest city in Croatia. This popular event is co-organised by AAL & Columbia Ship Management (CSM) to identify and consider opportunities for operational and cost efficiencies and greater safety within the AAL Fleet.

In attendance in Rijeka were members of AAL’s operational and senior management team, who joined their colleagues from CSM: including Masters, Chief Mates and Chief Engineers, predominantly from the AAL fleet. The SOC also hosts numerous workshops and training sessions, to help foster excellence in working practices and communication between ship commands and shore-based operational teams.

Our thanks go to the CSM Rijeka team for hosting the 2015 event and, to all our senior officers and their crews, we wish safe sailing!

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AAL & PETER DÖHLE LAUNCH IN ITALY

Following the launch of our tramp & projects shipping cooperation in May 2015 with Peter Döhle, we have just announced the establishment of a new operation in Italy, through Genoa-based shipping company, OceanWise Corp (OWC), who will act as the cooperation’s commercial agents.

Based in Genoa, OWC will provide customers in Italy and wider Europe with tailor-made tramp and projects solutions to all trading points around the world.

Commenting on the development, Namir Khanbabi said: “The launch of this new operation in Italy is testament to the ambitions of the AAL & Peter Döhle co-operation, as well as the expansion of our customer base in Europe and their growing demand for evermore efficient and convenient project cargo solutions.”

John Jensen, General Manager of Peter Döhle, added: “The timing of this development could not have been better. We are seeing that despite increased competition, the market still places high value on working with operators that have a genuine understanding and solid expertise in transporting extremely valuable and complex cargoes – where safety and quality cannot be compromised.”

Maurizio Pigna, Chartering Director of OWC, concluded: “We will work with a wide range of customers from major industry sectors in Italy & Europe. In sectors like renewable energy there is real growth and, with our vast market experience and strong global partners in AAL & Peter Döhle, we are perfectly positioned to provide highly competitive transport solutions between any compass point.”

In the picture, taken at OWC’s Launch party in Genoa last month, are (left to right): Marco Wendt (AAL), John Jensen (PD), Namir Khanbabi (AAL), Alessandro Devincentiis (OWC), Maurizio Pigna (OWC), Jan-Hendrik Sibum (PD), Arne Engelken (AAL)

Contact details for OWC follow:

OceanWise Corp
Via Fieschi 8/6 – 16121 Genoa
Italy
T: + 39 010 806 0836
F: + 39 010 893 5914
E: infor@owc-italia.com

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AAL MAKES A BIG IMPRESSION AT BREAKBULK AMERICAS 2015

At the recent Breakbulk Americas 2015 expo in Houston (7-8 October), AAL made a significant impression on delegates with its welcoming team, professional presence and high visibility. Not only was our stand located in the most central spot of the Expo, but its design and height ensured that it impressed from near and far.

To see more pictures from the Expo – visit our Facebook page, by clicking here: AAL SHIPPING ON FACEBOOK

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ANNOUNCEMENT – AAL OPERATIONS IN TIANJIN

AAL would like to notify and reassure its customers, associates and those concerned that our teams and operations at the Lingang Terminal in Tianjin were not affected by the recent explosions in the area and our services are scheduled to progress as normal. We are monitoring the situation through our team on the ground and receiving regular updates from local authorities. In the event of any change, we will update you immediately.

Our phone lines are open for any inquiries, or concerns:

Australian Liner Services – T: +61 7 3332 8555 E: liner@aalshipping.com
Pacific Service – T: +65 6248 3600 E: pacific.liner@aalshipping.com
Tramp & Projects – T: +65 62483600 E: tramp@aalshipping.com

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VALUABLE MARINE RESEARCH STUDY ABOARD AAL MELBOURNE

A CPR (Continuous Plankton Recorder) has been set-up and towed behind the AAL Melbourne, to collect and research microscopic marine plankton and record heir population and movement in the Pacific. Plankton are the first and most important rung in the oceanic food chain and used by scientists to study the effects of climate change. We thank the Sir Alister Hardy Foundation (SAHFOS) http://www.sahfos.ac.uk/ and Capt. Zeljko Marega and his crew for their valuable support.

#marineresearch #pacificocean #climatechange #aalshipping

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‘BUS’INESS AS USUAL FOR AAL!

Enjoy these pictures of newly-built high tech passenger coaches being transported from Xingang (China), to Melbourne (Aus) – aboard our 31,000dwt A-Class vessel, the AAL Hong Kong. The cargo was safely discharged earlier this month in Melbourne – an important port of call on our popular Australia East Coast & New Zealand liner service. ‪#‎aalshipping‬ ‪#‎multipurposeshipping‬ ‪#‎china‬ ‪#‎melbourne‬

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AAL WINS ‘BEST SHIPPING LINE – PROJECT CARGO’ FOR 2ND YEAR!

Nominees were shortlisted, the industry voted and yesterday it was announced that AAL had won, for a second year running, the title of ‘Best Shipping Line – Project Cargo’ at The 2015 AFLAS Awards. Organised by freight and logistics publication, ‘Asia Cargo News’, the Awards honor organisations for demonstrating leadership as well as consistency in service quality, innovation, customer relationship management and reliability.

The ceremony was held in Hong Kong on Wednesday June 24, at ‘sky100’ – the highest indoor viewing deck in Hong Kong’s highest building, the International Commerce Centre. This major industry event was attended by the leading figures in Asia’s freight, logistics and supply chain industries. Other nominees in our category included Rickmers Linie and Sarjak Container Lines.

Our Managing Director Kyriacos Panayides, commented, ‘It is extremely satisfying to receive industry recognition for our hard work! We congratulate all our global land and sea-based teams and our partners for contributing to and sharing in this award.’

He added, ‘We thank AFLAS and their esteemed judges for the award and congratulate all the other award winners and nominees on the night.’

http://www.asiacargonews.com/en/news/detail?id=248

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AAL JOINS IMO TO CELEBRATE ‘DAY OF THE SEAFARER’ – 25 JUNE 2015

Since 2011, the International Maritime Organization (IMO) has officially celebrated the International Day of the Seafarer on 25 June in order to raise awareness of the vital role played by seafarers around the world. This year the campaign is focusing on promoting careers at sea and encouraging young people to think about the rewards and benefits of a career in the maritime industry. At AAL, we’re very pleased to lend our support to the IMO’s #CareerAtSea campaign and hope that you’ll join us in taking a moment to celebrate the valuable contribution made by seafarers worldwide.

As a global heavy lift, breakbulk and project cargo operator, AAL relies upon the skills, experience and dedication of our highly trained crew and shore side personnel. We have the youngest and most innovative fleet in the multipurpose sector and it is extremely important for our business and for our customers that we continue to invest in recruiting and training the highest quality of seafarers and ensuring that they are able to reap all of the rewards of a career at sea. It is not an easy job, but for those willing to work hard and commit themselves to continuous education and training, those with an interest in the world and a thirst for travel, it is effort well spent.

At AAL we are fortunate to have access to fantastic training and crew management through our sister company Columbia Shipmanagement who provide comprehensive cadet training programmes on board our vessels AAL Brisbane and AAL Kembla. Each vessel is equipped with a classroom and usually accommodates eight cadets from across the world, in addition to the regular crew. The cadets’ daily activities and training in navigation techniques are monitored and supervised by a Company Training Master, all of who have served Columbia Shipmanagement for more than 20 years and are now dedicated entirely to training new personnel.

As with previous years, the IMO is encouraging everyone to lend their support and get involved through their social media campaign #CareerAtSea. Personnel across the maritime industry can share inspiring photos of their day on the IMO’s photo wall to show young people how diverse and fulfilling careers in the maritime industry can be, or post a message on their social media platforms. You can learn more about the Day of the Seafarer and how to show your support here.

Feel free to check out our Twitter page or add us on Facebook and join the conversation.

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AAL & KUEHNE + NAGEL – GO THE EXTRA MILE (watch the video)

AAL & Kuehne + Nagel recently teamed-up to ship heavy & oversized steel equipment from Shanghai to Everett (US West Coast).
‘Click’ on the image below to WATCH the video of this project.

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OIL AND GAS CUSTOMERS ‘KING’ IN PRINCE RUPERT EXPANSION

AAL has expanded the ‘Pacific Service’ route to include the British Columbia Port of Prince Rupert. Our inaugural sailing into the Canadian port on May 10 2015 featured the AAL Brisbane, with a cargo of process units for a major new oil sands project in Alberta.

The Port, with its newly established road and rail links, has emerged as an important new gateway for project cargo imports to the oil-rich mining area of Alberta, Canada, and the wider Pacific North West. Our monthly Pacific Service will now be making regular, scheduled calls at the Port, placing AAL in a strong position to best serve major mining, energy and other projects in the region.

Felix Schoeller, General Manager of our Pacific Service, commented: “This expansion provides our oil & gas customers with far greater access to Northern Alberta mining projects. By expanding this liner route and port network across the Pacific North West, we multiply our customers’ options and choice – ultimately impacting on the efficiency, delivery and overall competitiveness of their projects.”

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AAL & PETER DÖHLE STEAL SHOW AT BREAKBULK EUROPE 2015

The AAL & Peter Döhle cooperation got off to a great start, when successfully launched to the global market at the Breakbulk Europe Expo. in Antwerp in May 2015. The two companies and their respective management teams, combined forces to deliver messages of quality and efficiency to visiting delegates from all over the world, through two impressive and jointly branded exhibition stands – one strategically located at the entrance to Hall No.4.

Joint proceedings kicked-off on the 19th of May with a formal pre-expo dinner reception, for invited AAL & Peter Döhle guests, at the exclusive central Antwerp venue of ‘9Beaufort’ – located on the panoramic ninth floor of the historic MAS Museum. The evening proved to be one of the highlights of the Expo for guests (including customers, associates and media representatives) and featured speeches and toasts by AAL’s Kyriacos Panayides and Namir Khanbabi and Peter Döhle’s John Jensen. The positive reception to the new cooperation – received at the dinner – was echoed over the next 2 days of the expo from all corners of the market.

AAL & Peter Döhle – having just launched their cooperation, to offer a new dimension in multipurpose tramp & projects solutions to the global market – have planned further joint activity in 2015, to be announced very soon.

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COOPERATION TO SET NEW MULTIPURPOSE STANDARDS

Today, we officially announced the launch of a new global cooperation with Peter Döhle. From June onwards, we will share our 80 years combined experience, resources and hardware across the world with Peter Döhle, to offer joint tramp & project services to the global market in an aim to deliver even higher levels of efficiency, care and competitive advantage to our customers.

Our organisations will remain independent of each other, with separate ownership, operations and identities. Instead, across a number of key trades between Asia, Europe and the Americas, we will deploy and jointly represent the market’s youngest fleet of 26 multi-purpose heavy-lift vessels and provide tailor-made tramp and project solutions to major industry sectors.

Our MD, Kyriacos Panayides, commented, “With Peter Döhle, we share those synergies that are crucial ingredients in building a long and mutually beneficial relationship, namely: our shared multipurpose sector expertise; our aligned ethics & culture; our service philosophy and our ambition for the sustainable growth & success of our respective organisations.

‘We will combine our resources, teams and hardware to create a dynamic and competitive presence in the global multipurpose market, enabling us to not only meet the needs of our growing customer base, but to also become the preferred carrier for major new projects.’

AAL will share operational responsibilities with Peter Döhle – with AAL handling operations East of Suez and the Americas and Peter Döhle overseeing activity in Europe and Africa. Our combined fleet of owned and chartered-in tonnage features seven modern and highly diverse classes of multipurpose heavy lift vessels – ranging from 12,000, to 31,000 dwt – and offering optimal lift and space and the highest levels of equipment specification.

We will be jointly exhibiting at the Breakbulk Europe Expo 2015 taking place in Antwerp between 20-21 May 2015, on stand no. 503H4.

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A PICTURE PERFECT STOP IN PICTON, NZ

The AAL Hong Kong pictured during a scheduled loading in Picton (Marlborough, NZ), on Friday 24th April 2015 – as part of our AAL Liner Services’: Australia East Coast & New Zealand Service,

Thank-you to AAL Line Manager, Mauro Capano and our local NZ Agents – Cargo Concepts Ltd – for the picture.

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AAL GALVESTON EXPANDS OUR FLEET

AAL Galveston has joined AAL’s fleet on long-term time charter, to add capacity to its Tramp and Projects division – providing worldwide trade for customers, with a specific focus on EU and US trades.

Namir Khanbabi, Managing Director of AAL’s Tramp and Projects Division said, “The AAL Galveston increases our service capabilities and options, in support of a highly diversified customer base and our strategy to continue to build it even further,”

AAL Galveston is a multipurpose, heavy lift ‘Super A-Class’ vessel, which AAL has re-classified under its own fleet classification criteria, to ‘G-Class’. At 160 meters in length and 25,800 dwt, she is highly versatile and robust, with a combined lifting capacity of 240 mt and large, strengthened cargo holds.

Khanbabi added, “We have seen growth in some core industry sectors, particularly renewables, where logistics challenges have become greater – as components get larger and more complex to transport – and ports of loading and discharge more globally widespread. These factors demand solutions than can ensure cargo safety and project efficiency – expertise which AAL has a 20-year reputation of providing.”

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AAL Plans Major 20th Anniversary Celebrations at Breakbulk China 2015

Surprises and numerous on-stand customer activities have been promised by the AAL Marketing team, ahead of the global operator’s exhibition at China Breakbulk 2015 in Shanghai on 19 & 20th March – Booth #802. These celebrations mark the 20-year anniversary of AAL – a milestone it hopes to share with its customers and stakeholders all over the world.

To be held at the Shanghai World Expo Exhibition & Convention Center, Hall 3 – Breakbulk China is the largest conference & exhibition in Asia addressing the needs of traditional breakbulk and project cargo logisticians.

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Re-Branding For Growth – AAL Unveils New Website

As you all know, AAL is celebrating its 20th anniversary in 2015, for which the company has planned and is executing a number of exciting activities for customers and associates through the year. In addition, the company has undertaken a wide reaching strategic re-branding exercise, to better mirror its further global growth ambitions – everything from a revised brand positioning and slogan, to re-designed promotional material and vessel livery. Important elements of this project have been the development of this innovative new website and a new animated 2015 corporate movie.

Our MD, Kyriacos Panayides, explained, ‘Putting customers at the heart of our business and building trustworthy and long-term partnerships with them is fundamental to our new strategy. Therefore, we are creating new levels of transparency and communication – with new tools – to better deliver our messages of quality, service commitment and ambition to our audiences. And so, today we proudly launch two new and highly important interactive media: a new corporate website and 2015 animated film at www.aalshipping.com.

‘We encourage everyone to visit our new website, watch our animated short film and engage with our social media profiles on Facebook, Twitter & LinkedIn. Going forward, our company activity, news and events will be disseminated through all these channels, as well as other mass media.’

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