November 4, 2021 Marketing


Shipping Australia Ltd (SAL) is an association that represents Australia’s international ocean shipping industry, with membership comprising shipping companies, shipping agents and towage providers – a collection of top companies that employ more than 3,000 Australians.

Frank Mueller, General Manager of AAL Australia explained, “AAL is proud to be joining Shipping
Australia. We are confident that our extensive and very specialised project heavy lift and breakbulk
cargo experience within the Australian market will be of value to the organisation – especially
considering that our core customer base represents some of the most dynamic and important
industry verticals, like mining, power generation, agriculture, and infrastructure development.
“Australia is such an important region for AAL and our customers worldwide and has been for over
26 years. SAL is the perfect partner to make our collective industry voices heard – whether on a
political or general level.”

Shipping Australia CEO Captain Melwyn Noronha enthusiastically welcomed AAL as a new member.
“AAL undertakes a critical and specialised transport task that greatly benefits Australia. Our major
primary, manufacturing, and resources industries are wholly dependent upon seaborne breakbulk
and heavy lift seaborne transport services. Safe ocean transport of huge and extremely heavy
industrial equipment requires highly sophisticated engineering and project management skills and
experience. It is sophistication and experience that AAL possesses in large quantities.

“We are very fortunate to have AAL join us as a full member. AAL’s input and insight will be invaluable to Shipping Australia in our advocacy of policies that benefit the industry. We look forward to working with AAL. “And, of course, every new company that joins Shipping Australia strengthens the voice of ocean going carriers and members of related industries in Australia. But, more importantly, as a highly-functioning ocean shipping industry enables and boosts economic activity, a broadly-represented ocean industry can be successful in advocating for policies that benefit all the people of Australia,” Captain Noronha said.