As you all know, AAL is celebrating its 20th anniversary in 2015, for which the company has planned and is executing a number of exciting activities for customers and associates through the year. In addition, the company has undertaken a wide reaching strategic re-branding exercise, to better mirror its further global growth ambitions – everything from a revised brand positioning and slogan, to re-designed promotional material and vessel livery. Important elements of this project have been the development of this innovative new website and a new animated 2015 corporate movie.
Our MD, Kyriacos Panayides, explained, ‘Putting customers at the heart of our business and building trustworthy and long-term partnerships with them is fundamental to our new strategy. Therefore, we are creating new levels of transparency and communication – with new tools – to better deliver our messages of quality, service commitment and ambition to our audiences. And so, today we proudly launch two new and highly important interactive media: a new corporate website and 2015 animated film at www.aalshipping.com.
‘We encourage everyone to visit our new website, watch our animated short film and engage with our social media profiles on Facebook, Twitter & LinkedIn. Going forward, our company activity, news and events will be disseminated through all these channels, as well as other mass media.’